When it comes to choosing a hotel or resort for a vacation, families with children often prioritize amenities that cater to the younger guests. One such amenity that can make or break a family’s decision is the presence of a playground. In this article, we will discuss the importance of playgrounds for hotels and resorts, and why they are essential for attracting and retaining family guests.

A Place for the Kids

First and foremost, playgrounds are an excellent way to keep children entertained while their parents relax. Vacationing parents often seek out activities that will allow them to unwind and enjoy some much-needed downtime. A playground on-site can provide a safe and engaging environment for children to play while parents take a break. This can be a significant selling point for hotels and resorts, as it allows parents to have a more enjoyable and relaxing stay.

Unique Selling Point

In addition, playgrounds can be an effective way to differentiate a hotel or resort from its competitors. In a crowded market, hotels and resorts must find ways to stand out and offer unique experiences to their guests. By providing a playground, a hotel or resort can offer a family-friendly experience that is not available at other properties. This can be particularly beneficial for hotels and resorts that are located in popular tourist destinations, as it can help attract and retain guests who are traveling with children.

Make Staycations More Active for Children

Moreover, playgrounds can also provide an opportunity for hotels and resorts to promote physical activity and healthy habits. Childhood obesity is a growing concern, and encouraging children to engage in physical activity is an essential step in promoting a healthy lifestyle. A playground on-site can provide a fun and safe environment for children to run, jump, climb, and play, which can help promote physical activity and healthy habits.

Added Value and Business Model

Another benefit of having a playground on-site is that it can help increase revenue for the hotel or resort. Families with children often spend more money on activities and amenities that cater to their kids. By providing a playground, hotels and resorts can tap into this market and generate additional revenue through playground rentals, snack and beverage sales, and other services.

Helps in Branding

Finally, playgrounds can help create a positive brand image for a hotel or resort. Families with children are likely to share their experiences on social media and online review sites, and having a playground on-site can lead to positive reviews and word-of-mouth recommendations. This can help establish a reputation for being a family-friendly destination, which can attract even more family guests in the future.

In conclusion, playgrounds are an essential amenity for hotels and resorts that cater to families with children. They provide a fun and safe environment for children to play, can help differentiate a property from its competitors, promote physical activity and healthy habits, generate additional revenue, and create a positive brand image. By investing in a playground, hotels and resorts can attract and retain family guests and provide a memorable vacation experience for the entire family.

iREC is a world-class children’s playground manufacturer and commercial playground and fitness manufacturer. Our factory-direct equipment are easy to clean, compatible with commercial cleaning solutions and we can re-outfit your playgrounds with new and clean play equipment. Contact us today: Call us at +63 047 250 2779 / +63 047 251 3139 or email sales@irec.ph to get in touch with our sales team.