When it comes to indoor playgrounds, competition is fierce. You need to set yourself apart from your competitors. Honestly, it’s the same for other businesses but you’re handling kids. And that’s a different story.
It’s important that you work hard and understand your demographic, which are of course children. They are sensitive humans who need constant attention and help. So, how will you be able to cope? Here is an overview of starting an indoor commercial play centre in 2019.
Know Your Niche Market
In business terms, niche market is a subset of the market that is being targeted by a specific product. That’s why when you’re looking at products, such as mobile phones, there are variants that are perfect for play, while others are suitable for office or causal, everyday use.
How does this concern your indoor playground? It’s important to know your target age. Playgrounds are based on the ages you want to cater to. Obviously, a playground for toddlers is so much different compared to playgrounds built for children within their pre-teens or early teenage years. Take the time to identify who you want to entertain.
Do your Research
It’s important to conduct a market research to identify who your competitors are. This will give you an idea on how many playgrounds are operating in your area and even the whole state you live in. Knowing about your competitors will provide you information on what they are doing and look for gaps that will you offer something your competitors don’t.
After knowing about your competitors, it’s time to become creative and innovative. You need to come up with fresh unique ideas that will convince your customers to come back and bring their children again. If you’re starting in the business, will help you become found easily by your target market. Based on your creativity, you can slowly add your amenities to in order for it to fit your theme.
Safety is always a requirement. Indoor playgrounds are created for children, making safety and urgent matter to handle and install before even opening the play area to the public. Obviously, parents will not bring their children to your play area if it’s not child proof. Negative reviews are powerful and can destroy a reputation overnight, especially when proven to be correct. On your part, take every measure and maintenance to make sure the playground is safe for children.
Before opening a playground, there are factors to consider. You need a solid branding and theme, amenities, money (of course), a plan, and a target demographic in order to come up with ideas that are unique and attention grabbing.
But, on top of all of these, you need to add safety to the list. Before starting to start your ideas into motion, you need a commercial playground manufacturer that is trusted in terms of safety. iREC can help you as we have decades of experience in designing, manufacturing, and installing playground equipment. For more information, call +63 47 250 2779 or email firstname.lastname@example.org.